Objective
The primary goal was to increase organic traffic, improve search engine rankings, and enhance online visibility for Elevation Event Photography. Key objectives included boosting rankings for relevant keywords, increasing website traffic, and improving conversion rates.
Challenges
- Competitive Market: The event photography industry is highly competitive, with many local and national players.
- Keyword Optimization: Existing content had not been fully optimized for relevant keywords.
- Local SEO: Limited visibility in local search results, which is crucial for attracting clients in specific geographic areas.
Strategy
Keyword Research: Identified high-value keywords related to event photography, including long-tail keywords and location-based terms.
Examples: “corporate event photography,” “corporate event photography phoenix,” “scottsdale corporate event photographer.”
On-Page SEO Optimization:
- Title Tags & Meta Descriptions: Updated with targeted keywords to improve click-through rates.
- Header Tags: Optimized H1, H2, and H3 tags for better keyword relevance and content structure.
- Content Enhancement: Rewrote and expanded existing content to include target keywords and improve readability.
- Image Optimization: Improved image alt tags and file names to enhance visibility in image search results.
Local SEO Improvement:
- Google My Business: Optimized the listing with accurate business information, photos, and client reviews.
- Local Citations: Increased the number of local citations and backlinks from relevant directories and local websites.
Technical SEO:
- Site Speed: Improved page load times through optimization of images and server performance.
- Mobile Optimization: Ensured the website is fully responsive and provides a seamless experience on mobile devices.
Link Building:
- Business Listings
- Infograpihc Creation And Submissions
- Social Bookmarking In High DA Do Follow Websites
- Classified Ads Submissions In Different Websites
Results
Organic Traffic Growth:
- Before:
- After:
Search Engine Rankings:
- Keyword Rankings:
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“corporate event photography” – Moved from position >50 to Rank 2 in just three months
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“corporate event photography phoenix” – Moved from position 10 to Rank 2 in just three months
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“scottsdale corporate event photographer” – Moved from position 10 to Rank 4 in just months
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Local SEO Performance:
- Google My Business: Increased visibility in local searches and improved local pack rankings.
- Local Citations: Enhanced local online presence with an increase in quality citations.
Conclusion
The SEO strategy for Elevation Event Photography successfully enhanced their online presence, leading to significant improvements in organic traffic, search engine rankings, and local visibility. The comprehensive approach to on-page and off-page SEO, combined with local optimization and content marketing, proved effective in achieving the client’s goals.
Next Steps
- Continue monitoring and optimizing for additional high-value keywords.
- Expand content marketing efforts to cover more topics and attract a broader audience.
- Explore further opportunities for local partnerships and backlinks.
