As of January 2021, 60% of the global population used the internet. Today, 93% of American adults are now online. If you have a business or you plan to start one, these numbers should excite you.
Have you ever started to look into how to SEO your website only to be completely overwhelmed with the jargon and complicated-sounding terms that litters much of the literature on the topic?
Who is my customer? And what are he/she/they searching for? (aka Keyword Research),The first step toward SEO is understanding who your customer is.
Search Engine Optimization (SEO)
When is the last time you scrolled to the second page of a search engine’s results when you were looking for something? If you’re anything like me, you’re answer is, “umm… never?” That is precisely why Search Engine Optimization (SEO) is so important for your business.
You already know why SEO is important for building or growing your business (and if you don’t, you should check out our post about it here). But actually taking the next leap and tackling it yourself is a completely different animal. You have to start somewhere, and if you’re trying to save some money and DIY, first you need to conquer on-page SEO.