Search Engine Optimization (SEO)
When is the last time you scrolled to the second page of a search engine’s results when you were looking for something? If you’re anything like me, you’re answer is, “umm… never?” That is precisely why Search Engine Optimization (SEO) is so important for your business.
You want prospective clients and/or buyers to find your website, your services, and your products. Unfortunately, in the digital age, just being the best (like we know you are) isn’t enough. You also have to be the best at navigating search engines’ algorithms, so you come up first in the results. We’re here to help you do that.
Different search engines (like Google, Bing, Yahoo, FaceBook, Amazon, YouTube, etc) use different algorithms to determine and provide people with the most relevant answers to their queries, but at their core, their goal is always the same: to provide searchers with relevant answers or suggestions to satisfy their needs. You want search engines to think you’re relevant to your customers because if they don’t, your website won’t come up when people search.
The key to SEO then is content, content, content. No matter what products or services you offer, for search engines to pick you up and rank you, you need lots and lots of compelling content. The more relevant content you can generate, the better. But why?
Search Engines only see text when they scan web pages to determine their topic. The more relevant content you publish on your site then, the higher your chances of getting ranked. You can decide which form of content is best suited for your business, but no matter what you chose, effective SEO requires that your site has lots and lots of it. But hold it!Just content isn’t enough. Your content should be targeted, relevant, and reflective of what your customers are looking for.
Wait, Why SEO?
Although SEO isn’t the only way to drive traffic to your website, SEO is the least expensive and most profitable. Think about it: You can pay to run a sponsored ad campaign, outbid your competitors, have the term “ad” in front of your web address on the search results page, and still not even make a sale when a customer clicks on your link. What’s worse is that pay-per-click (PPC) campaigns charge you per click, even when no sale is made. That doesn’t sound like the most cost-effective strategy to me.SEO is the less-expensive alternative, which provides long term benefits to your business.
For ranking at the top, the website should have content that is easy for search engines to find and high-quality backlinks. But how do you that?
Constant Concepts SEO team can help to optimize your content and build high-quality backlinks.
To get your website in tip top shape and measure your SEO progress, we recommend that first, you use our totally Free SEO Audit tool. Just enter your URL and email address, and we’ll send you a free detailed report about what you’re already doing right, and where you could use a little help. But if you’re starting from scratch, or you want to do a floor-to-ceiling remodel, there are six easy steps you can take to improve your on-page SEO.